• Digital Marketing

    What You Need To Know About Recent ChatGPT and Gemini Features

    OpenAI and Google made waves in the world of artificial intelligence this week. In a studio set seemingly from the 1970s Merv Griffin Show, OpenAI brought the “magic” to improve the ChatGPT ecosystem. It built a model that can analyze images, video, and speech, added a new desktop app, and more. Google got a bit cheeky with its news. During OpenAI’s event, Google was elsewhere previewing Gemini’s new features. They include using the camera to describe what’s going on in the frame and giving spoken feedback in real time (exactly what OpenAI was showing off.) The next day, Google demonstrated…

  • Digital Marketing

    The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

    Wouldn’t it be great if the content your brand invests so much time and resources in could earn attention from the media? More people would see your content, and your brand would get a credibility boost from a third-party source. That’s the magic of combining content and PR. Whether you wear the public relations hat or work with the PR team, you can create alchemy for your content and brand. To do that, follow these dos and don’ts of media outreach (adapted and updated from my talk at Content Marketing World 2023). Do understand what content works best for earned…

  • Digital Marketing

    3 Contextual Link-Building Strategies That Actually Work

      Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes them may be quality content, too. So, how can you earn contextual links to give your content an edge over the competition? Adopt one, two, or all three of the strategies detailed in this article. But first, let’s understand what contextual links are. What are contextual links? A contextual link appears in the body of a web page’s content. A hyperlink is added to a relevant word…

  • Digital Marketing

    Time To Evolve Your Social Media Strategy for 2024

    What the heck should you do with social media in marketing these days? Content and marketing teams have been so wrapped around the AI axle for the last 18 months that many haven’t reacted to the fundamental changes in social media. Some of these changes have AI underpinnings, like Meta’s launch of AI chatbots on Facebook and Instagram. Others, such as the forced divestiture of TikTok, the decline of X, the rise of Threads, LinkedIn’s prolonged moment, and Instagram’s emphasis on fresh content, speak to the continued viability of social platforms as media outlets. Those headlines and the more granular…

  • Digital Marketing

    Tech Takes Over Marketing (But Not How You Think)

    An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the entry of digital technology 25 years ago certainly changed all that. But has it gone too far? New research indicates that in a few years, marketers will do only one thing — manage their technology. That’s right — no more ads, no more content — just 100% pushing buttons, reading dashboards, and automating everything. Yikes! They said AI would put marketers into the matrix, but it might just be martech in general. So, what are you supposed to do? We…

  • Digital Marketing

    Maximize Content Efficiency With These 7 Agile Practices

    Content marketing teams rarely talk about efficiency. You frequently discuss quality, conversions, and brand alignment. Your primary concerns center around the awesomeness of what you do and the results of that work. Any talk of systems and processes usually takes a back seat. However, for more marketing teams, the system conversation is moving into the front seat because a system can direct you to do the right work at the right time with as little waste as possible. We at AgileSherpas did a 2024 survey (registration required) that found huge growth in understanding the need for marketing process optimization and…

  • Digital Marketing

    How To Protect Your People and Brand

    Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company. I speak from personal experience. When I first joined LinkedIn, my profile said I worked for a “Bay area Fortune 500 financial services company” instead of noting its name and linking to the company page. Soon, many of my colleagues’ profiles said the same thing. You see, our organization was trying to figure out its social media policies within the confines of a highly regulated industry. It blocked access to any website with a social component — including YouTube. When…

  • Digital Marketing

    Why Your Content Won’t Surprise or Delight Unless You Expect More

    We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative” as “having the ability to produce, originate, or reproduce something.” That’s an inaccurate description of generative AI because it suggests that it originates an idea. “Expressional” is defined as “relating to or of expression, especially in language, the face, or the arts. Expressional can also mean embodying a conception or emotion.” This definition more accurately describes what AI does. It expresses an idea based on a prompt given by someone. That distinction is crucial now as generative AI shifts expectations of people’s value. Don’t get buried…

  • Digital Marketing

    Oops, Google Did It Again — But You Still Need First-Party Data

    In the immortal words of Britney Spears, “Oops, they did it again.” No, we’re not talking about the US government approving a TikTok divestiture.  It’s possible, but so remote that it won’t stop people from investing every dime in it. We’re talking about Google’s most recent oops. Last week, they delayed the deprecation of the third-party cookie for yet another year. So, we turned to CMI’s chief strategy advisor, Robert Rose, who had fallen for Google’s proclamation that 2024 is the end of third-party cookies for his take. Watch this video or read on: Yes, I fell for their nonsense.…

  • Digital Marketing

    How To Write Faster With or Without an AI Assist

    If only you could write faster … The deadline pressure would lessen. The work volume wouldn’t overwhelm. The headache assignment would go away more quickly. And generative AI only amplifies the stress. It just increases expectations — for both completion time and quality — for your human-written content. But you can write faster. You can expeditiously deliver content that meets deadlines and delivers what your audience and brand want. Here’s some help whether you’re writing articles, podcast scripts, or any other content asset: 1. Get organized If you know where you need to go, you can get there more quickly.…