Digital Marketing

What is the role of contrast in web design?

role of contrast in web design

Web designers use contrast in many ways, from making sure design elements are visible against a background to creating a sense of hierarchy. Contrast is not just about aesthetics though; it plays a vital role in the overall user experience and accessibility of a website. This blog post explores the different types of contrast and how you can use them in your web design firm.

Color contrast is one of the most well-known forms of contrast. It’s important for ensuring your website is accessible to people with visual impairments, since text readability depends on there being a high degree of difference between the color of the text and its background. But web designers also use other types of contrast, such as shape and sizing, to create a sense of hierarchy and help users understand where they should focus their attention on a page.

For example, using a different color for the text of an important call to action button can draw the reader’s attention to it, ensuring that they notice it and take action. Similarly, the use of a different font size for important text can make it stand out from other text on the page and draw the viewer’s eye to it. This is a simple and effective way to improve the usability of your website and ensure that all visitors can access its content.

What is the role of contrast in web design?

Contrast can also be created through the use of spacing between design elements. This is often done by using white space or other types of negative space, but can also be achieved by simply positioning an element to the left or right of its background. For example, the Dutch sneaker brand ETQ uses the use of negative space on their “Shoe care” page to highlight their eco-friendly shoe cleaning formulas against their background. This helps readers to focus their attention on the content of the page, ensuring that they don’t miss the message or the calls to action.

The contrast of size is helpful for every aspect of your website design. It can be used to emphasize or de-emphasize text, images, UI elements and other design components. For example, the use of different font sizes can be a good way to communicate the hierarchy of text on your site, as can the use of different images for headers and body copy.

UI elements, like input fields, radio buttons and check boxes, must meet a minimum contrast ratio requirement because they are interactive. It’s also important that these UI elements have enough contrast to be understood when paired with their labels.

The minimum contrast requirements for web design are set by international and governmental standards, including the Web Content Accessibility Guidelines (WCAG). Failure to comply with these guidelines can result in legal action against your business, so it’s crucial that you make sure your website is compliant with these regulations. If you are unsure about whether your website meets these standards, there are tools that can check your contrast ratios for you. For instance, you can try UXPin’s built-in contrast checker for free.

ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.

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