Real Estate

Homes generally took 16 viewings to sell in 2023

It takes an average of 16 property viewings for homes to be sold, research from Quick Move Now has revealed.

This rises to 27 in Greater London, while in the West Midlands it takes an average of just nine viewings.

Danny Luke, managing director of Quick Move Now, said: “As you can see from the data above, a higher number of average viewings for a successful sale does not necessarily equate to a longer time on market.

“A highly desirable property may have 5 or more viewings booked in for its first weekend on market, whereas a less desirable property may only have one or two viewings in its first week. The longer the time between viewings, the longer your property is likely to sit on the market.

“Your property is likely to attract the highest level of attention when it is new to the market, so it’s important to capitalise on that opportunity. This will mean choosing a proactive estate agent who knows and understands both your target market and the local area.

“You’ll also need to ensure you have great property images. Many prospective buyers have online property alerts set up to notify them when new listings go live. Your property photography is your first and best opportunity to attract attention and get potential buyers to book a viewing.

Across England and Wales properties sat on the market for an average of 115 days.

In 2022 it took an average of 17 viewings to sell a property. In the two preceding years, the figure remained static at 18 viewings.
2019’s pre-pandemic levels were just slightly lower with an average of 17 viewings to sell a property.

Luke added: “Pricing is also key, especially in the current market. Higher interest rates have squeezed buyer affordability. If you’re keen to attract a large number of viewings, and therefore increase your chances of finding a buyer, you’ll need to ensure your property is priced competitively.

“It can be tempting to ‘test’ the market with an ambitious price tag, but ultimately that’s likely to damage your property sale. Last August, property price reductions reached their highest levels in at least 9 years.

“Having to reduce your asking price means your property is likely to sit on the market longer than a property that has been priced competitively from the start. The longer your property is on the market, the more likely it is to become ‘stale’ and achieve a lower sale price.”

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