Finance

Applebee’s “date night” subscription passes sold out in 1 minute

Applebee’s wants to add a dash of romance to its menu. The restaurant chain on Monday offered a limited number of $200 “date night” subscriptions good for 52 weekly meals.

The passes, which went on sale Monday at 12 p.m. Eastern, and are valid between Feb.1 through Jan. 31, 2025, sold out in one minute, a company spokesperson told CBS MoneyWatch. The subscription pays for $30 worth of food and beverages per date, although alcoholic drinks aren’t included.  

It’s unclear how many passes were made available by the restaurant, which conceded that demand far exceeded its expectations. Customers were able to buy the passes on the company’s website. The passes were not available for sale in-person at the company’s locations. 

The value of the card amounts to more than $1,500. Pass holders looking to get the most out of the deal could save about $1,360 annually if they use their subscription every week for a year. By contrast, the pass is not valid at 16 Applebee’s locations across the U.S., including restaurants in Maryland, New Jersey, New York, Pennsylvania and more. 

Applebee’s has a total of more than 1,500 restaurants in 11 countries and territories around the world. 

Earlier this year, Applebee’s reintroduced its all you can eat promotions on boneless wings, “riblets” and shrimp for less than $15, which would be covered by the date night pass. Applebee’s cited the increased spending on dates in the U.S. in its dining pass announcement

According to one study, since 2013 the typical cost of dating is up $40% to $1,560 per person each year.

Government labor data shows that in 2022 spending on food away from home, typically in restaurants, rose more than 20%. Cooking for romantic prospects at home has also become pricier, with spending on food at home jumping 8.4% that year.

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